At my job I am lucky enough to work on some fun and exciting projects. We started collaborating with Thomas Cook Airlines in December on how to best highlight the Manchester to Las Vegas route – and one thing that dominated our research into social listening from the last few years was the prevalence of glamorous celebrity parties and the launch of Britney Spears’ residency at the Hard Rock Hotel. This cemented what we knew about Vegas; it is just as much a lifestyle destination as a travel one.Based on this we put together a blogger event, hosted at the Milton Club in Manchester. The theme was ‘Divas Glam Vegas’ – an opportunity for local lifestyle bloggers to enjoy the glamour of Las Vegas first hand.
I spent the first part of the night at the entrance welcoming the attendees to the event with one of our signature cocktails and a pack of Divas postcards featuring facts about Vegas. We also have a Divas Glam Vegas micro site with further information, including the lovely illustrations that were made for the campaign. Once inside the main part of the venue, attendees had the opportunity to take a chance on the roulette table, select from a range of treatments at the beauty station, or take some Vegas themed snaps in the photo booth.
We use Tagboard to present a live stream of activity on social media against our hashtag #divasglamvegas to the bloggers could catch themselves on screen just like divas do!
Our roulette table was a diva suitable pink and purple, kitted out with custom ‘diva dollar’s featuring our bespoke branding. The top earned for the night won a bottle of bubbly for their efforts.
The highlight of the night for me was our Britney Spears impersonator Michaela Weeks. She looked so much like the real thing and even treated us to a performance of Toxic on the bar!
Overall it was an amazing night full of great company. If you want to see more from the bloggers who attended check out the Tagboard below! Thomas Cook offer flights from Manchester, Belfast, Glasgow and London from £205 so being a Diva is pretty damn affordable.